Brand Foundation
About Nalarasa
Nalarasa Lab is a digital product studio dedicated to one thing: turning behavioral intervention into real, usable digital tools.
The name
Nalarasa comes from two Indonesian words: nalar (reason, logic, the way we think) and rasa (feeling, intuition, empathy). Neither stands in opposition to the other. Every human decision needs both.
Public name
Nalarasa Lab is the name used across all public platforms. The registered legal entity is PT. Nalarasa Intervensi Digital.
Mission
There is already a wealth of research in psychology and behavioral science that most people never get to benefit from, because it stays locked in academic literature. We translate what is already known into tools people can use day to day.
Position
A digital product studio grounded in psychology. Nalarasa is the parent brand behind every product and service. Each product is built on research that already exists, not assumptions.
Tagline
Nalar. Rasa. Digital.
Primary hook · two Indonesian words
Guided by logic. Grounded in love.
Supporting line · English
Portfolio
Our Products
Each product carries its own identity and speaks to its own audience, while sharing the same foundation: existing research, translated into something usable.
Runtut
An offline-first app built on metacognition frameworks, helping people make decisions more consciously and discover patterns in how they actually think.
de.Think, Kenala, HAKU
More products are in the works, all rooted in the same approach: behavioral change does not need to be a lecture. It can be a tool you actually want to use.
Where We Are
Early stage, building carefully
We are an early-stage studio, and we would rather say so plainly than appear larger than we are. Honesty builds trust faster.
Every claim we make should trace back to existing research. What we cannot support, we do not say. Read more about us
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